Metrics, Benchmarks and ROI

Information about hard data about email including resources about the best tools, practices and analytics that your organization should be monitoring about your emails.

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Article: How Do I Know If People Read Our Emails?

Tracking the results of an email blast is an important step for an organization in order to determine not only the success of the campaign, but also to plan for future blasts. Open rates, click through rates, unsubscribes and bounces all give...

Article: What's a Standard Reference for Churn Rate?

When an organization maintains an email list, they must acknowledge that the information contained in the list is changing constantly. Some people unsubscribe, some emails become defunct, and people join the list. This constant shifting can work...

Article: What is a good email open rate?

Open rate is a relative and flawed statistic. Due to the fact that open rate is calculated based on a one pixel image loading, the rise in image-blocking software that is increasingly used by email providers and ISPs has made open rate an even less...

Article: What can be done to increase the open rate of emails?

There are a few different things that can impact your open rate. The goal is simple—to get your reader to CHOOSE to open your email (and especially in a crowded inbox, to open your email over another). First off, make sure you’re building a...

Web Link: 10 Best Practices for Email Response Rates

Web Link: eNonprofit Benchmark Study

Web Link: Email Benchmarks Study PDF

Web Link: Why Open Rates Are Dropping PDF

Web Link: The Leading Authority on Email Marketing Metrics

Web Link: Beaconfire Wire " Blog Archive " Debunking the Open Rate

Article: What is the value of the "Forward to a Friend" feature if we can't track the interaction?

Allowing recipients to forward a newsletter or any other type of message you send them gives you the chance to expand your readership and donor base. Take the time to consider why you are interested in tracking recipient interaction. Is it your...

Article: Roughly what percent of email recipients have text-only clients (and thus can't be tracked for open and clicks)?

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Article: How to maximize the stats - e.g. 20 people clicked on environmental articles; 50 people clicked on the video about our organization...now what?

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Article: What is ROI?

ROI stands for Return On Investment and refers to the evaluation of what an organization is getting in return (money, supporters, subscribers, etc.) when investing time and money in a new process or piece of software.

Article: What ROI Stats are there for Email Blasts?

ROI for email marketing campaigns can give an organization great feedback about not only their constituents’ giving but also the efficacy of their online strategy. ROI, or Return on Investment, statistics allows people to see numbers related to the c...

Article: How do we maximize click-through rates in our emails?

Your ultimate goal in sending almost any bulk email message is to get the recipient to take one or more actions by clicking on a link in the message. These “click-throughs” are a primary indicator of how effective your email was. In order to maximize the...

Article: What data should we look at after we blast an email?

Verify the blast is processed by your blasting service: Many tools “queue up” your blast, and push messages out over several minutes or hours, depending on the size of the blast list. Track blasting status until it is marked as “complete”. Check replies...