List Building

ANSWRs to your questions regarding email lists including information on building list members, best practices for compiling lists and attracting new members.

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Article: Should we consider buying email lists from other organizations that have members that may be interested in our issues?

There are a number of ways to grow your email list. Buying lists is tricky, because of CAN-SPAM regulations, blacklisting and deliverability, and it may not be the most effective one for either performance or price. For instance, recruiting...

Web Link: Reviving Dead Subscribers

How to market to dead subscribers

Web Link: Mission Over Membership in Online Advocacy

Charles Lenchner of Democracy In Action talks to NTEN about different strategies for successful online campaigns such as list building and fundraising

Web Link: 5 Secrets to Email List Growth

Web Link: What's an Email Address Worth?

Analysis of the value of member email addresses from Care2 Nonprofit Online Communications Community

Web Link: How to Gather Member Email Addresses and What to Do with Them

Web Link: Building Bases

Article: What's the best way to connect email and files about a single contact, preferably open source?

This question is waiting to be answered.Can you add your knowledge to the Answr community by answering it?First Login to Answr and click the Edit icon next to the Question: and add your contribution. Check out Community Process for guidelines.

Article: What are commonly used fields for subscribing for an e-newsletter?

While social media platforms like Twitter and Facebook are providing an alternative place for online interaction, email is still the gold standard for online communication. This essential piece of information is the bare minimum for sending out an...

Article: What's the best software for starting listservs?

Matthew v is working on this

Article: Can we add our Facebook and Twitter followers to our eNewsletter mailing lists?

This question is waiting to be answered.Can you add your knowledge to the Answr community by answering it?First Login to Answr and click the Edit icon next to the Question: and add your contribution. Check out Community Process for guidelines.

Article: Where should we ask for email addresses from our constituents?

First and foremost is your own web site; email sign-up should be available and prominent on every page, visible “above the fold,” meaning that visitors don't have to scroll to see it. Online petitions and online event registration are excellent places to...

Article: What information do I need to collect when getting email addresses?

All you need to start building a relationship online is an email address.Email sign-up forms that require any additional information will convert fewer submissions.A best practice in this regard is to accept the email address, and then route the user...

Article: How do we obtain people's consent to email them in a blast?

When taking online email sign-ups, you can choose between two models for adding addresses to your list: In the Opt-In method, when someone submits their address, you immediately add them to your list. In this model, a confirmation email should be sent...