Email Fundraising

ANSWRs to your questions about using email to fundraise including best practices, how to maximize your ROI and effective times and techniques in asking for constituent support.

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Article: How frequently should emails be sent to clients for on-line fund raising campaigns?

How often is too often for a small nonprofit (budget of ~ $1,000,000) to send out email appeals? Do donors get fatigued with too many emails with asks? First and foremost, start by respecting your readers when constructing e-mail correspondence. For...

Web Link: Simple Ways to Raise More Online PDF

Article: For appeal emails, how successful are they at raising funds compared to traditional snail mail campaigns?

One point that is quickly made in this comparison is the cost (literally and environmentally) of creating and sending direct mail versus sending email: paper, postage, etc. But in a medium where a 0.1% increase in returns is considered good success,...

Article: If we have an established donor base, is it wise to convert all our communications to email to conserve paper, or are donors still looking for old fashioned (snail mail) methods of communication?

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