frequency

Article: How frequently should emails be sent to clients for on-line fund raising campaigns?

How often is too often for a small nonprofit (budget of ~ $1,000,000) to send out email appeals? Do donors get fatigued with too many emails with asks? First and foremost, start by respecting your readers when constructing e-mail correspondence. For...

Article: How frequently should email be sent?

This depends on the goals for your email, the type of content you are sending and, ideally, the preferences of your email recipients. General Guidelines: Mail at least once a month. Mail less often than this, and you risk being forgotten by...