Browse through the ANSWRs to your effective email questions. Each category contains articles written from nonprofit experts and hands-on users like yourself as well as web links pointing you to great resources that others have found useful on the same topics. Take a look around for the information that you need or the information that you can contribute.

• Writing Good Messages

  Information and resources on writing effective emails including length, content and strategies.

• Email Layout and Code

  Information about HTML and CSS, standards for size and format as well as resources for testing email layout in various email clients.

• List Building

  Information on building list members, best practices for compiling lists and attracting new members.

• Email Deliverability

  Information regarding Email Deliverability, including the stumbling blocks that people run into when starting to use Email as an advocacy tool (e.g. avoiding spam, soft and hard bounces and much more).

• Metrics, Benchmarks and ROI

  Information about hard data about email including resources about the best tools, practices and analytics that your organization should be monitoring about your emails.

• Email Fundraising

  Information about using email to fundraise including best practices, how to maximize your ROI and effective times and techniques in asking for constituent support.

• Email Advocacy/Action Alerts

  Information for your questions on Email Advocacy. This includes the best ways to use email in order to promote your cause online as well as using Email as a tool for maintaining contact with constituents.