List Management and Integration

Article: Should we create segments of our email list?

Yes. There are a number of reasons to segment. Segmenting allows you to: Send different messages to different audiences: You target donors, online action takers, volunteers, among other subsets, and match messages to interests. Vary frequencies to...

Article: What is a listserv?

The word listserv is the name of one of the first automated emailing list applications and the word has since been co-opted to refer generically to any application that provides automated support for mailing lists. Since listserv is copyrighted,...

Article: Do the current tools available allow for customizing of newsletters by desired content and by geographic region?

Yes, current email blaster tools allow you to customize the content sent to subsections of your followers. This is done through list segmentation which makes a sub-section or sub-list of your mailing list based on a certain criteria. For example, if...

Article: How do we get a 'member' to let us know they really do want our emails even though they never respond?

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Article: How many emails can we send to a 'member' with no response before we figure the person is not really a member?

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Article: What's the consensus on offering a "bribe" of some sort to get people to update their contact info and how they'd like to receive email (text vs. html)?

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Article: What tips and techniques should I know about maintaining an accurate list, correcting or purging bounces, etc?

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Article: Can an emailing tool help me not only keep lists, but help me think through diversification of my network and suggest alternative sources or networks?

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